When it comes to building a successful business, one of the most important things you need is a reliable client base. As all entrepreneurs know, gaining a good following takes time and effort, and ultimately, comes down to trust.
Getting customers to trust your brand is never easy, especially when you are a new business. As consumers, we are taught only to trust and buy from reputable companies. It's this mindset that makes building a client base incredibly difficult. The question is: How do you go about building a strong brand when it all comes down to trust?
Promote your brand on social media
As consumers, we trust social media sites, like Twitter and Facebook, in a big way. If we see a brand that’s actively online, we are more inclined to trust it. Did you know that three out of four consumers consult social media before buying from a new company?
That’s why, it’s so important that your business is active online. As well as having a website designed for your business, you also need to be active on social media sites. These include Facebook, Twitter, Instagram, and Pinterest, all of which are important to use.
Getting to grips with using social media to promote your brand can be tricky. However, by following what other companies do, you can quickly learn all the best tricks. If you don’t have the time to run your business’s social media sites, consider hiring a social media expert to do it for you. While this can be costly, by hiring a social media whizz, you can ensure that what is posted will help to build your brand.
Send out promotional items
Everyone loves a freebie. Want to build trust in your company - offer some free promotional items on social media and your blog. Don’t just offer them to anyone, if you have a niche market, offer promotions to people who fit that.
You’ll find that offering to send small items, like business door hangers and pens, that trust in your brand will increase. These might only be small things, but they are effective for increasing brand awareness, as well as trust.
Add a blog to your website
Have you ever considered adding a blog to your company website? No - well you definitely should. A blog is a fantastic way to advertise your business’s products and services, especially if your incorporate SEO.
When you first launch your website, the chances are that it will get very little traffic. That’s to be expected, after all you are a new brand. However, to consumers considering using your site, the fact that few people use or have heard of it, can put them off. To boost the amount of traffic you are getting, adding a blog is a fantastic idea.
On your blog, as well as having good-quality content with SEO links, consider adding promotional videos. The more professional the site looks, the more likely customers are to trust your brand.
Getting customers to trust your brand can be tricky, especially when you are a new company. However, by taking on board the tips above, you can make growing your customer base and building trust, easier.
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